Campaign design to prevent African Swine Fever, a contagious disease of pigs that would devastate Australia’s pork industry if it gets in.
African Swine Fever
The Northern Territory Department of Primary Industries and Resources required a strong and eye catching visual campaign to create awareness about firstly what ASF is, and what the pathways are to protecting the Australian pork industry.
The visual identity was designed as an extension to the Citrus Canker (view project) campaign developed for the department earlier in the year.
Year
2019
Client
Northern Territory Government
Department of Primary Industries and Resources
Agency
Campaign Edge Sprout
Role
Campaign Design
Visual Identity
Animation Concept
Style Guide Creation
Character Illustration
Nicky Boo Watson
Note: The artwork shown on this page is final, however mockups have been used where necessary to illustrate the project in situ.