Campaign design to eradicate Citrus Canker, a contagious disease that affects the health of plants and has been found in the Northern Territory.
Citrus Canker
The Northern Territory Department of Primary Industries and Resources required a strong and eye catching campaign to inform the public about the serious implications Citrus Canker would have if the disease was not eradicated.
The response was a non government looking campaign characterising the disease in order to catch the viewers eye whilst educating on what the disease is, and what to do if you suspect it.
This approach was designed to be extended to future Biosecurity threats such as African Swine fever (view project).
Year
2019
Client
Northern Territory Government
Department of Primary Industries and Resources
Agency
Campaign Edge Sprout
Role
Campaign Design
Visual Identity
Style Guide Creation
Character Illustration
Nicky Boo Watson
Note: The artwork shown on this page is final, however mockups have been used where necessary to illustrate the project in situ.