Logo design for The North Face Frontier, a Freeride World Qualifier event in Queenstown, NZ.
The North Face Frontier
The North Face Frontier is the freeride event within the Winter Games NZ calendar held annually at The Remarkables, Queenstown. The event is on the Freeride World Qualifier circuit and provide top athletes with the opportunity to gain valuable points and qualify for the Freeride World Tour.
The bold event logo was designed to reflect the event sponsor, incorporating the existing North Face logo and the iconic gold yellow of the brand’s tents and various apparel.
Year
2016
Client
The North Face Australia and New Zealand
Agency
True Alliance
Role
Logo Design