Campaign design and rollout to promote the Win a Golf competition for Volkswagen Darwin and Darwin Motor Group.
Win A Golf
The second stage of the brand awareness campaign, the Win a Golf competition, was used as a way to stand out and cut through the noise in a saturated car brand market.
Working with radio station Hot 100, participants had four weeks to win 20 keys. One of the keys was able to open the Golf Trendline at a live event.
The branding is strong and bold, with a minimal aesthetic, and adheres to the Volkswagen global brand guidelines.
Year
2020
Client
Darwin Volkswagen
Darwin Motor Group
Agency
Campaign Edge Sprout
Role
Concept Design
Collateral Rollout
Note: The artwork shown on this page is final, however mockups have been used where necessary to illustrate the project in situ.