The Northern Territory offers many different types of drug and alcohol-related treatment, however, the concern of AADANT is that many of these resources are underused due to:
The assumption that residential rehabilitation is the only path to recovery
The stigma around the type of people who struggle with drug and alcohol-related issues
The embarrassment of “being seen” accessing services in a small town
Your Choices. Our Support.
This campaign to aims to communicate that every day people can have drug and alcohol-related issues and could benefit from the different types of support available.
Imagery specifically features people from a wide range of demographics and highlights issues for which many may not consider seeking help.
Year
2020
Client
Alcohol and Other Drugs Association NT
Agency
Campaign Edge Sprout
Role
Concept Design
Campaign Rollout
Note: The artwork shown on this page is final, however mockups have been used where necessary to illustrate the project in situ.