Campaign design and rollout to increase brand recognition for Volkswagen in Darwin.
Consider Volkswagen
The initial rollout of a two-stage brand awareness campaign, Consider Volkswagen is a lead-in to the Win a Golf competition, and provides longevity after the competition has ended. The approach is a soft sell aimed to increase brand recognition, increase awareness and get back on the considered shopping list.
The campaign uses a custom shot photograph at iconic Nightcliff Jetty to localise a brand not previously popular in the Top End.
Year
2020
Client
Darwin Volkswagen
Darwin Motor Group
Agency
Campaign Edge Sprout
Role
Concept Design
Collateral Rollout
Note: The artwork shown on this page is final, however mockups have been used where necessary to illustrate the project in situ.